THE IRON FORGE FOUNDING CAMPAIGN • $2,500 LAUNCH GOAL

BUILT FROM THE GROUND UP

HELP US
FUND THE FORGE.

Iron Forge started with a rebuild. Now we are raising the first $2,500 needed to move LOCKED IN, the Performance Planner, lifting grips and the coaching launch from prototypes into people’s hands.

Become a founding supporter
THE GOAL$2,500

ONE COMMUNITY.
FOUR LAUNCH MOVES.

RAISED$0
GOAL$2,500
FOUNDING SUPPORTERS0
FUNDED0%

Only completed payments move the meter. Progress updates automatically as founding support comes in.

FOUNDING SUPPORT

LEAVE YOUR MARK
ON THE FORGE.

Every supporter receives a personal thank-you from Michael. Supporters at $100 or more become Original Supporting Founders and may choose one future launch reward.

$1+
FOUNDING SUPPORTER

A personal founder thank-you and a permanent place in the story of the launch.

$100+
ORIGINAL SUPPORTING FOUNDER

Your chosen name on the Founder Wall for the life of Iron Forge, plus your choice of five LOCKED IN cans or one Performance Planner after production.

IMPORTANT REWARD NOTE

Rewards are future products still in development. Timing depends on successful manufacturing and launch. $100+ supporters choose one reward, not both. U.S. fulfillment only; we will contact supporters before shipping.

SECURE FOUNDING SUPPORTBACK IRON FORGE
$
This supports a for-profit business launch. It is not a charitable donation, is not tax-deductible, and does not provide ownership, equity or investment rights.

PERMANENT RECOGNITION

THE ORIGINAL
SUPPORTING FOUNDERS.

The people who helped turn Iron Forge from an idea into a real product line. This wall will remain part of the brand’s history.

THE FIRST NAME COULD BE YOURS.

The wall activates when the first $100+ public supporter completes their backing.

Michael Arruda, founder of Iron Forge, training in the gym

WHY THIS BRAND EXISTS

THIS WAS BUILT
FROM THE REBUILD.

Over the last year, life hit harder than ever. I went through a divorce, lost my house, was temporarily homeless and had to rebuild my career from the ground up.

Through it all, I stayed disciplined. I kept showing up for my kids. I kept showing up to the gym. I kept building when nobody was watching.

Iron Forge came from that season. It is not a polished corporation asking for another sale. It is a founder-led fitness brand being built in public—with real products, real coaching and a community centered on becoming stronger through discipline.

“I’m not asking you to fund an idea I won’t fight for. I’m inviting you to help build the first chapter of something I intend to carry for life.”
MICHAEL ARRUDAFOUNDER, IRON FORGE
02

WHERE THE MONEY GOES

A SMALL GOAL.
A REAL LAUNCH.

01LOCKED IN

Samples, first production commitments, packaging and the Founders Frost launch.

02PERFORMANCE PLANNER

Final print preparation, proofing and the first manufacturing run.

03IRON FORGE GRIPS

Samples, branded packaging and initial product production.

04COACHING + MARKETING

Launch creative, outreach materials and the systems needed to acquire and serve clients.

Campaign funds will be used for Iron Forge launch expenses represented above. Priorities may shift between these categories as manufacturing quotes and production requirements are finalized.

THE FOUNDING CHAPTER

HELP BUILD WHAT
COMES NEXT.

You do not need to give hundreds of dollars to matter. Every dollar moves the first production run closer.

Back the Forge